Starting Fresh

The SF that everyone once knew will not be making a triumphant return.

We will not have an endlessly growing team. We will not seek to make larger and larger runs. We won't try to make as many different models concurrently. We will not be trying to sponsor as many contests as possible no matter the expense. We will not try and keep up a consistent social media calendar or set metric goals. We will not be flying 20 people around the world again. We will not try and compete with large companies with full-time employees while we continue to work outside jobs full-time. We will not be doing some of things that made people love SF in the past.

This is SF bowing out of the race... but it isn't goodbye.

We will write silly post-it notes by hand again.
We will leave stupid comments on your Instagram posts again.
We'll create dumb merchandise like the practice towel again.
We will write product descriptions that don't tell you anything useful again.
We will start making yoyos again.

Hopefully we can have Some Fun together anyway, so stay tuned as we Start Fresh and work out what exactly SF will be in the Subsequent Future.

🎉🥳🎂 Happy Birthday To Me. 🎂🥳🎉

-SF