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It’s that time.

I’m not sure if this is super obvious to anyone, but since the very beginning, we’ve been a company that values offering a good value. Expensive price tags have never really been something all that appealing. Marketing a toy primarily to teenagers and young adults and then selling it for a super premium price always just felt… icky. Trying to hit good price points felt a lot nicer.

Because of this, an injection molded plastic yoyo was always the dream. Before our first yoyo even existed we’d talk about how amazing it would be to make a plastic yoyo. However, for basically our entire existence… it felt like a completely unattainable dream; a far out fantasy. An abstract vision of some kid finding a yoyo video online and starting their journey with a cheap yoyo from a silly company like us. Learning all their foundational tricks with something we produced. Learning to love the whirr whirr of their plastic toy even after they’ve got a case full of nice metals and know every trick they never even imagined they could.

Plastic yoyos are just special, right?

They’re also extremely challenging and expensive to make for an indie operation. Diving in too early and failing could leave your company dead in the water. Attempting to make a mold too early could halt all other operations and tie up all your money forever. It just didn’t seem like it could ever be feasible… we started small.

Because of that, holding these just barely feels real.

I’m so happy to announce that this yoyo… our DREAM COME TRUE… is ready. It’s a little later than expected and we’re sorry about that. To everyone who’s ever purchased an SF, shared a picture of their SF on social media, cheered for one of our players at a contest, or even asked “so whats that company that sponsored Keiran?”… thank you. Genuinely. Every little bit helps and it all helped some yoyo nerds achieve a dream they didn’t really believe they could. Making this yoyo.

They’ll be available all sorts of places soon. It’s $20. It comes with two bearings, one is a lubed slim bearing for responsive play and the other is the CT that comes in all of our yoyos. It’s full sized. 564764. It spins and does tricks. Doing a flyaway with it feels like tossing around a baseball with your father figure of choice.

Maybe check out the YoyoExpert booth at Nats if you want one.